Electronic Books

Total Books: 41 - 60 /60
9781398606593
Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

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978-981-13-1232-8
Multi-dimensional Approaches Towards New Technology

This open access edited book captures the complexities and conflicts arising at the interface of intellectual property rights ...

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9781799897903
Navigating digital communication and challenges for organizations / José Gabriel Andrade, Teresa Ruão

Presents a range of methods, strategies, and viewpoints on digital communication and offers an in-depth analysis of the wide ...

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978-0-387-72804-9
Organizational Dynamics of Technology-Based Innovation: Diversifying the Research Agenda

The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...

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9781591406372
Practicing E-government Electronic Commerce: The Strategic Perspective / Mehdi khosrow , Richard T. Watson

Covers topics in e-government, discussing e-government's present shortcomings while exploring a renewed understanding of ...

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NoIMG
Radical Business Model Transformation : How Leading Organizations Have Successfully Adapted to Disruption / Carsten Linz

This book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking ...

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9781108834940
Research Genres Across Languages : Multilingual Communication Online / Carmen Pérez-Llantada

This book takes the perspective of genre analysis to provide a timely examination of professional and public communication ...

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978-3-7908-1658-7
Research and Technological Innovation

To explain the importance of scientific research and technological innovation for industrial countries and in particular ...

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NoIMG
Rule Breaker : Rebellious Leadership for the Future of Work / Jackie Fast

Rule Breaker is a manifesto for a new wave of leadership. One that operates in flatter workplaces where command and control ...

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978-4-431-28916-6
Struggles for Survival

This book takes a comprehensive look at the question by integrating the fields of institutional economics and corporate strategy, ...

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1786306581
Systemic Innovation: Entrepreneurial Strategies and Market Dynamics / Dimitri Uzunidis

Systemic innovation is based on business networks and new business models in a global economy integrated by flows of knowledge, ...

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1786307243
The Contributory Revolution / Pierre Giorgini

This book sheds light on a crucial debate on the possible role of the technosciences in meeting the challenges of the future. ...

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1119803241
The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation / Ajay Sohoni

In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference ...

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NoIMG
The End of Marketing : Humanizing Your Brand in the Age of Social Media / Carlos Gil

In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged ...

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9780749486372
The Financial Services Guide to Fintech : Driving Banking Innovation Through Effective Partnerships / Devie Mohan

Explores how banks can collaborate with fintech firms to drive innovation in areas such as cash management, compliance and ...

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9788323348597
The Future of Management : Industry 4.0 and Digitalization / Bogdan Nogalski, Piotr Buła

A guide to using metrics to manage and measure performance, and business economics. Foundations on algebra, number theory, ...

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1119328012
The Handbook of Banking Technology / Tim Walker, Lucian Morris

The Handbook of Banking Technology provides a blueprint for the future of banking, with deep insight into the technologies ...

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978-3-540-27298-4
Towards Environmental Innovation Systems

The book brings together research communities from different disciplines and countries, and offers an exchange about theoretical ...

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NoIMG
Urban Planning in the Digital Age / Nicolas Douay

Technological changes have often produced important social changes that translate into spatial and planning practice. Whereas ...

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1786300699
Venture Capital and the Financing of Innovation / Bernard Guilhon

This book proposes two guiding ideas. The first idea presents innovation as a very uncertain process. This modifies the decision-making ...

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Total Books: 41 - 60 /60